They've gone and made some movies about us, and so many people are comin' to see where it all started that they end up traipsing through the flowerbeds just to stay out of each other's way. And the Professor says he don't want all that movie stuff crowdin' out the books down at the Emporium. So we come up with the idea of giving it its own store. There's a Man runnin' the place, but he looks just like a hobbit 'cept for that beard.